Concepts, Types and Characteristics of Market

The various concepts of marketing are:

1. Place Concept
2. Commo...}
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Customers-Concept and Classification of buyers

1. Buyers are the central point whatever the activities are performed in the market.
2. ...}
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Buying Process of Individual Buyers and Institutional Buyers

1. The customers who buy goods or services for their daily domestic use are called non-Institu...}
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Factors affecting Individuals Buying Decisions

1. Economic factor directly affects consumers behavior. 
2. Culture is a set of bas...}
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Factors affecting Institutional Buyers Decision

1. Environmental factors include economic, technological, political , legal , social ...}
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Concept of Needs, Wants and Demands in Marketing

1. Needs are a state of self-deprivation in an individual. 
2. Wants are desires fo...}
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The Marketing Process

1. The first step in the marketing process is to locate the market opportunities.
2. The...}
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