Concept and Objective of Promotion and Concept of Marketing Communication

• Promotion is some form of communication through which any com...}
  Akshamala

Promotion Mix Determining Factors

• The promotion mix is the blend of various promotional activit...}
  Akshamala

Effective Marketing Communication Process

Steps in Developing Effective Marketing Communication

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Akshamala

Promotion Tools and Its Nature

• Advertising can reach to masses of geographically dispersed buyers at a low cost per expos...}
  Akshamala