Concept And Levels of Product And Product Classification

Product Decision

Concept And Levels of Product And Product Classification

  • Product is defined as anything that is offered to a market for acquisition, attention...}

Product Life Cycle

Product Decision

Product Life Cycle

  • A new product passes through various stages known as product life cycle
  • &nb...}

New product Development and its process

Product Decision

New product Development and its process

  • Due to the rapid changes in taste, competition and...}

Concept and Strategies of  Branding, Concept of Brand Equity

Product Decision

Concept and Strategies of Branding, Concept of Brand Equity

Packaging-Levels and Importance, Product Line and Product Mix Strategies

Product Decision

Packaging-Levels and Importance, Product Line and Product Mix Strategies

  • Poorly designed packages could cause headaches for the consumers and lost sales for the or...}

Service Marketing, Its Nature and Strategies

Product Decision

Service Marketing, Its Nature and Strategies

  • Services have grown rapidly in recent years. Services now account for 75 to 80 percent of...}