Introduction

Introduction
Meaning of marketing, marketing process and evolution of marketing philosophies
- Marketing
- Markets
- Process of marketing
- production concept

Introduction
Marketing Management and its Function
- Marketing Management
- Task of marketing Management

Introduction
Relationship Marketing, Green and E-marketing, Marketing Mix of Product and services
- capturing value from customers
- Customer relationship and equity
- prepar...}

Introduction
Marketing Challenges and Thier Response
- Challenges of Marketing
- New Digital age and its effects on marketing
- G...}