Start-up New Business Venture, Marketing Issues and Growth
Start-up New Business Venture, Marketing Issues and Growth
Recruitment and Selection of key employees
Recruitment
- the process of finding and hiring bes...}
Start-up New Business Venture, Marketing Issues and Growth
Selection of key employees and lenders and investors and funding requirement
Employee Selection Process
&nb...}
Start-up New Business Venture, Marketing Issues and Growth
Sources of Personal Financing and Venture Capital
Sources of financing
- Personal Financing:
Start-up New Business Venture, Marketing Issues and Growth
Sources of debt financing and Commercial banks
Debt Financing
Start-up New Business Venture, Marketing Issues and Growth
Selecting a market and establishing a position, key market issues and the 4 Ps of marketing for new venture
Start-up New Business Venture, Marketing Issues and Growth
Nature of business growth, planning for growth and reasons for growth and managing growth
Nature of business growth:
- Growth is most essenti...}
Start-up New Business Venture, Marketing Issues and Growth
Knowing and managing stages of growth and managing capacity
Stages of growth:
- Existence stage
- Surviv...}
