Theory of Consumer Behaviour
Theory of Consumer Behaviour
Law of Diminishing Marginal Utility
- The law of diminishing marginal utility expresses the universal human experience.
- ...}

Theory of Consumer Behaviour
Concept of Total, Marginal and Average Utility
- Utility may be defined as the power of commodity or services which satisfies the...}

Theory of Consumer Behaviour
Law of Substitutions Or Equi-Marginal Utility
According to Marshall "If a person has a thing, which he can put to several...}

Theory of Consumer Behaviour
Consumers Surplus
- The concept of consumer surplus was introduced by A.J. Dupit in 1844.
- Alfred Marsh...}