Theory of Consumer Behaviour

Law of Diminishing Marginal Utility

Theory of Consumer Behaviour

Law of Diminishing Marginal Utility

  1. The law of diminishing marginal utility expresses the universal human experience.
  2. ...}

Concept of Total, Marginal and Average Utility

Theory of Consumer Behaviour

Concept of Total, Marginal and Average Utility

  1. Utility may be defined as the power of commodity or services which satisfies the...}

Law of Substitutions Or Equi-Marginal Utility

Theory of Consumer Behaviour

Law of Substitutions Or Equi-Marginal Utility

According to Marshall "If a person has a thing, which he can put to several...}

Consumers Surplus

Theory of Consumer Behaviour

Consumers Surplus

  1. The concept of consumer surplus was introduced by A.J. Dupit in 1844.
  2. Alfred Marsh...}