World Travel and Tourism Council (WTTC)

World Travel and Tourism Council (WTTC)

WTTC consist of the top executives of the tourism industry. These consists of accommodation, catering, cruises, entertaintment, recreation, transport, and travel related services. The major focus of WTTC is on the improvement of public and government recognization of the strategic importance of travel and tourism sector in the countries worldwide “Green”, a worldwide environmental management and awareness programme for travel and tourism industry was developed by WTTC with the involvement if programme (UNEP).

Organization of WTTC:
This organization (WTTC) is eastablished in 1990 led by a 15 member executive committee. Meeting of this organization is located general meeting of all members. Headquater of this organization is located in London with representative offices in Latin America, Central Eastern Europe, Mediterranean, South East Asia, Australia, Africa and North America.

Objectives of WTTC

Some of the objectives of the council are:

• To move towards open and competitive markets
• To pursue sustainable development
• To eliminate barriers to growth tourism
• To realize the full economic potential of tourism and its job generating ability
• To create awareness of the economic importance of tourism

Functions of WTC:

Being a global coalition organization of the top chief executive officers from all sectors of the tourism industry, members of activities are carried out by the WTTC. Some of the functions are listed below:

1. Formulation of Plans and Policies
2. Implementation of Plans and Policies
3. Creation of Awareness
4. Creation of Cooperation and Partnership
5. Provides the forum to exchange the ideas
6. Research and studies

Explanations

1. Formulation of Plans and Policies:

WTTC makes plans, policies and guidelines for the development of Wrold Wide Travel and Tourism Industry. It is the main function WTTC which deals with the plans, policies and also with the guidelines for the development of WTTI.

2. Implementation of Plans and Policies:

After the making of plans, policies and guidelines, WTTC requests to worldwide governments for the implementation of its formulated plans, policies and guidelines for the better development of the Wrold Wide Travel and Tourism Industry.

3. Creation of Awareness:

One of essential function of WTTC is the creation of awareness. It creates awreness regarding the natural resources and social and cultural impacts of tourism. It ensures that the industry is accountable for the natural resources, its uses and that it is both aware to and responsible for its social and cultural impact on destinations.

4. Creation of Cooperation and Partnership:

It creates the feeling of the tourism cooperation and partnership among the organization involving a tourism business. It believes on the joint effort to develop tourism business worldwide. Therefore, it works in partnership with number of organizations throughout the world to raise the profile of travel and tourism industry and various economic consultants and scholars to improve its methodology to encourage individuals to tourism impact on national economics.

5. Provides the forum to exchange the ideas:

One of the most effective function of WTTC is to provide the forum to exchange the ideas. It organizes the global travel and tourism conferences, workshops and summit for the developmentof tourism.

6. Research and Studies:

Lastly one of the most needed and required function of WTTC is researching and studying the data. It conducts the search and studies to analyze Wrold Wide Travel oand Tourism. Carry out survey and research and sharing various data’s worldwide is also the activity of WTTC.

Beside the above functions WTTC also have other activities like:

• It prepares long-term vision and commitments for the growth of tourism.
• It focuses on the significant uses of resources for sustainable development.
• It develops and executes an integrated crises communication plan.
• It has established strong media and resource media etc.