Functions of UNWTO

Functions of UNWTO:

Numbers of functions are carried out by the UNWTO for the promotion and development of tourism. Same of them are explained below:

1. Collection and Dissemination of information
2. Technical cooperation
3. Human Resource Development
4. Environment and Planning
5. Facilitation and Liberalization
6. Marketing and Promotion
7. Publication
8. Research and Studies
9. Private and Public Integration

Explanation:

1. Collection and Dissemination of information:

UNWTO collects and disseminations the information regarding tourism of the major function of UNWTO is to collect and update the information in a systematic way, analyses of that information and lastly to provide them to the members regarding overall aspects of travel and tourism. The information includes statistical data, legislation, facilities and special events. It is a very effective and function of UNWTO where the included information likes statistical data, legislation, facilities and special events plays a vital role.

2. Technical Cooperation:
   Technical cooperation is a very important function of UNWTO which helps the member countries by providing technical cooperation. Being an executing agency of UNDP, the organization helps by providing assistance to its members on the side range of tourism issue like sustainable tourism development; environment investment needs technology transfer, marketing, and promotion etc. The transfer of tourism known-how to developing countries is one of the WTO’s fundamental tasks.
3. Human Resource Development:

Human Resource Development is one of the major building blocks of the tourism industry. Human Resource Development works to add value to the tourism sector of UNWTO member’s states improving the tourism sector’s capacity building and providing direct support in tourism education, training, information, and knowledge. Human Resource Development conducts senior as well as vocational training program with suitable teaching as per the need of member’s countries. It helps the member countries by providing the expertise to develop human resource in the field of tourism and also supplies the regular studies as well as update information on tends in the various aspects of tourism to the members.

4. Environment and Planning:

Environment and Planning function provides a planning for the conservation, maintenance and preservation of an environment. Suitable tourism is considered the main tools today’s context. UNWTO is activity involved in environment and planning because one of the primary goals of the UNWTO being sustainable tourism development. UNWTO has developed a global programme of clean beaches of tourism planning, Including three publication policy with United Nations Environment Programme.

5. Facilitation and Liberalization:

UNWTO helps to simply the formalities like passport, visas and so on and remove barriers for free movement of tourists which shows that it is a very important function of UNWTO. The aim of the organization is to eliminate the barriers regarding the free movement of tourist. It includes promotion of improved access to tourism, rationalization of tourism facilitation services, improving the safety and security of tourist in the countries visited.

6. Marketing and Promotion:

It is another function of UNWTO. UNWTO continuously watches and analyses travel and tourism tends in the world. It analyses the economic and social conditions ad affecting tourism market fluctuation which provide invaluable data for strategic planning and marketing. It tries to maintain the standard in the field of tourism.

7. Publication:

UNWTO has been publishing a number of publications, which provides the information regarding tourism. The publication related to the analysis of tourism information and another related to tourism. UNWTO publications are the instruments of education to gain the knowledge in the field.

8. Research and Studies:

It is the most important function of UNWTO. It conducts the research the research and studies n the field of tourism for the development and promotion. It also helps the members to conduct the research and studies covering tourism markets, plan and enterprises, physical planning and area of development, promotion, and marketing to promote the tourism in particular countries.

9. Private and Public Integration:

UNWTO is unique among international intergovernmental organization in that. It is open to membership by the operating sectors and promotes various methods of cooperation among its members. UNWTO Business Council utilizes a partnership approach to tourism as a method to promote public and private integration and as a model of understanding between the two sectors.

Objectives of UNWTO are:

1. To promote and develop sustainable tourism so as to contribute to economic development, international understanding , peace, prosperity and universal respect.
2. To observe human rights and freedom for all without distinction as to race, sex, language or religion.
3. To pay particular attention to the interest of developing countries in the tourism.
4. To provide direct support to UNWTO members, especially to National Tourism Administration to permit them to fully participate in the tourism information network development.
5. To provide permanent tourism information referral service and a standard sized tool for tourism information transfer and exchange.
6. To promote growth in the long term while maintaining a balanced use of resources.