Pacific Asia Travel Association (PATA): The PATA was founded in Los Angeles, California in 1951. It is a non-profit making organization. The objectives of PATA are to develop, promote and facilitate t

Pacific Asia Travel Association (PATA):

The PATA was founded in Los Angeles, California in 1951. It is a non-profit making organization. The objectives of PATA are to develop, promote and facilitate travel to the pacific area and South East Asia region. Now, PATA has become worldwide association. It is extended its activities to South Asia as well. PATA helps increase awareness in the field of tourism and build up contacts between tourist destinations and the countries from which visitors originate. It assists new destinations regarding tourism to gain world attention. It explores and helps to solve the issues of common concern to the tourism industry such as presentation of heritage, environment and so on.

PATA average workshops and conferences where its members can exchange ideas and views about the promotion of tourism in their respective regions also plays important role in the research, development and education. Councils of PATAprovides information and share experiences through its publication such as Pacific Travel News, Destinaton Handbooks, Guides and Directories, Market research reports etc. PATA also organizes special training programmes and engage in market research on specification destinations for the development of tourism.

Organizations of PATA:

It relates its activities to develop a sustainable future for the travel industry and assist members with professional development in a number of fields. Its annual conference draws together the top decision marker in the region. PATA has different categories of membership.

1. Active Government
2. Associate Government
3. Active Government
4. Associate Government
5. Active Government
6. Allied
7. Affiliated Allied
8. Associate
9. Sustaining

Explanation:

1. Active Government:

Active Government category includes the primary official organization designated by the government of any nation, territory or political division wholly or practically in the pacific area. Active government comes in the categories of an active part of primary official organization. This category deals with the primary official organization designated by the government of any nation, territory or political division wholly or practically in the pacific area.

2. Associate Government:

This categories includes of any organization charged with the responsibility of the domestic or overseas promotion of tourist as designated by the government of any nation, territory or political division either situated within the pacific areas but not being the primary official organization designated for the overseas promotion of travel. Associate government is one of the very essential category of PATA.

3. Active Carrier:

This category included of any government recognized, registered or certified air or steamship line operating vechiles having individual passenger excess of twelve passenger and providing regular scheduled common carriage passenger service to and within the Pacific area.

4. Associate Carrier:

Associate Carrier deals with the word capacity.This categories incudes any government recognized passenger carrier operating vehicles each having a passenger capacity of twelve or fewer passenger and providing regular schedule common passenger service or having a passenger capacity. It is one of the important category of PATA.

5. Active Industry:

This category includes of hotel organization having management authority or distinguished from mere sales, advertising, and reservations direction over one or more hotels with a total of one thousand or more guest rooms in one or more pacific areas, tour operator organizations including air or ship transportation. Active Industry category deals with the management authority of hotel organization which means it is plays an important role in the management authority of hotel organization.

6. Allied:

Allied category deals with travel agencies, tour operators or simply with a serving agent.This category includes of travel agencies, tour operators, hotel representative and firms serving as general agents of or representing various segments of the pacific travel industry.

7. Affiliated Allied:

Affiliated Allied category deals with an allied member of travel or tour agency or operator. This category includes the branch office of an allied member of travel agency or tour operator. It is plays a vital role in travel agency.

8. Associate:

Associate category deals with an individual operating organization or firm. This category includes individual operating organizations and firm such as communication media, media representative, advertising, public relations and research agencies having definite interest in pacific travel. It plays a vital role in the smooth run of an individual organization or firm.

9. Sustaining:

This sustaining category includes the organization, frims or individuals whose commercial or cultural interests, in the judgments of the board of directors, will further contribute to the aims of the association. Sustaining category is one of the important category of PATA which includes the commercial or cultural interests, judgments, contribution to the aims of the association etc.

Organizational Structure of PATA:

PATA has developed the organizational structure to carry out the function in effective and efficient manner. The organizational structure of the PATA can be listed in points which are as follows:

1. Area Chapter
2. Member:
3. Officer:
4. Marketing Committee
5. Management Committee
6. Administration Committee
7. PATA Committee
8. Promotional Chapters